BIO
Work Profile
Speaking to the experience I have gained, my primary focus while at my last job was on brand management, and telling the life changing stories of people helping people. During my time, I helped streamline marketing initiatives, through relevant practices such as executing social media and marketing campaigns, analytical reporting, content creation, and designing materials. I have strengthened my writing skills through press releases, website verbiage, promotional materials and articles, and developed personal relationships with many members of the local media through TV and radio appearances.
I know that with my work ethic, experience, and strong communication skills, I could be an asset to a marketing & communications team and the various projects, brands and causes the company is a part of. I possess the necessary leadership and independence to manage tasks and work alongside a team. I am not threatened by unfamiliar information, and based on my strengths; could excel in roles assigned and pick up new experiences quickly.
Education
Work Experience
Volunteer Experience
2017
Lee University
Bachelor of Arts in Public Relations
Graduated with a Minor in Business and Psychology
Magna Cum Laude
Certified in Education for Public Relations (CEPR)
2018-2022
Ronald McDonald House Charities of Greater Chattanooga
2017
Mix 104.1 - WCLE
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Implemented creative marketing campaigns across all channels to support brand awareness and boost annual funding.
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Represented the RMHC brand across all media platforms and communication materials.
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Crafted content for press releases, newsletters, marketing and event campaigns.
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Acted as project management lead with marketing partners for events and campaigns.
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Created and monitored marketing plans, schedules, reporting and budgets.
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Developed annual reports and bi-annual newsletters to share with RMHC supporters.
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Created and designed content for social media, promotions and events.
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Implemented two community events: Great Cleveland Duck Race and Family Expo that hundreds attended from Bradley County.
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Coordinated with vendors and businesses for event space and materials.
2020 - Current
PRSA Lookout Chapter
Director of Programs
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Plan and promote meaningful programs for the PRSA Lookout Chapter.
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Assist PR Director by sharing articles and local PR work.
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Help write monthly blog posts for the website.
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Coordinate with other chapter positions on annual awards program and events.